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    MARKETING MANAGEMENT Study Set 6
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    Exam 4: Business, Government, and Institutional Buying
  5. Question
    What Kind of Purchase Decision Would Most Likely Require Joint
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What Kind of Purchase Decision Would Most Likely Require Joint

Question 37

Question 37

Multiple Choice

What kind of purchase decision would most likely require joint decision making because many kinds of expertise are required to make the best decision?


A) Straight rebuy
B) Modified rebuy
C) New task rebuy
D) Straight task buy

Correct Answer:

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