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    MARKETING MANAGEMENT Study Set 6
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    Exam 12: The Marketing of Services
  5. Question
    Service Characteristics Like Intangibility, Inseparability, Perishability Etc
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Service Characteristics Like Intangibility, Inseparability, Perishability Etc

Question 3

Question 3

Multiple Choice

Service characteristics like intangibility, inseparability, perishability etc. often have a significant impact on


A) tracking customer grievances.
B) production design and development.
C) marketing program development.
D) the research and development technology.

Correct Answer:

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