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    MARKETING MANAGEMENT Study Set 6
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    Exam 12: The Marketing of Services
  5. Question
    _____ Refers to the Service Providers Efforts to Understand the Customers
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_____ Refers to the Service Providers Efforts to Understand the Customers

Question 11

Question 11

Multiple Choice

_____ refers to the service providers efforts to understand the customers' needs and then to provide services as best as possible.


A) Sympathy
B) Intangibility
C) Empathy
D) Quality

Correct Answer:

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