All of the Following Observations About Service Marketing Are True

Multiple Choice

All of the following observations about service marketing are true except

A) the slack created by severely restricting one element of the marketing mix can be compensated by heavier emphasis on another.
B) the sum total of the marketing mix elements represents the total impact of the firm's marketing strategy.
C) services must be made available to prospective users; which implies distribution in the marketing sense of the word.
D) the development of new services paves the way for companies to expand and segment their markets.