Multiple Choice
As part of its 1998 summer ad campaign, NBC ran ads that previewed reruns of popular TV programs and used the slogan, "New to You" to get people who had missed the shows during the previous season to watch. This slogan is most closely related to which of the organizational growth strategies?
A) Product development
B) Market development
C) Market diversification
D) Market penetration
Correct Answer:
Verified
Correct Answer:
Verified
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