The Grand Ole Opry Shows Are Played in an Auditorium

Multiple Choice

The Grand Ole Opry shows are played in an auditorium that is at best 75 percent full. Most of the audience is over 50. One of the ideas suggested to increase its audience size and appeal to younger country music fans is to use RealAudio broadcasts of the Opry shows on the Internet. In terms of organizational strategies, this is an example of

A) market penetration.
B) diversification.
C) product focusing.
D) market development.