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Eddy's Ice Cream Developed a Line of Whole Fruit Sorbets

Question 19

Multiple Choice

Eddy's Ice Cream developed a line of whole fruit sorbets targeted at people who are loyal Eddy's consumers, but dislike all the fat and calories in ice cream. What organizational growth strategy was used here?


A) Product development
B) Diversification
C) Customer value
D) Market development

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