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    Business
  3. Study Set
    Marketing Management Study Set 7
  4. Exam
    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    What Are Some of the Reasons Sales Promotion Expenditures Might
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What Are Some of the Reasons Sales Promotion Expenditures Might

Question 122

Question 122

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What are some of the reasons sales promotion expenditures might increase as a percentage of budget expenditure?

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The promotion becomes more accepted by t...

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