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  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    What Are the Adjustments That Marketers Need to Apply to the Cost-Per
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What Are the Adjustments That Marketers Need to Apply to the Cost-Per

Question 123

Question 123

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What are the adjustments that marketers need to apply to the cost-per thousand measure when selecting specific media vehicles?

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Marketers need to apply several adjustme...

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