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    Marketing Real People
  4. Exam
    Exam 13: Promotion I: Advertising and Sales Promotion
  5. Question
    What Promotional Efforts Would a Marketer Be Likely to Use
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What Promotional Efforts Would a Marketer Be Likely to Use

Question 51

Question 51

Essay

What promotional efforts would a marketer be likely to use if the communication objective was to increase awareness of the brand?

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If the marketer wants to incre...

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