Question 1

________ are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

Accepted Answer

A) Heuristics 
B) Psychographics 
C) Mass-classes 
D) Rituals 
E) Cultural values

Question 2

When a customer feels regret after purchasing a product,she is experiencing ________.

Accepted Answer

A) psychography 
B) a heuristic 
C) an operant reaction 
D) cognitive dissonance 
E) a conditioned response

Question 3

The Kyoto Protocol requires multinational companies to assume a position of environmental stewardship.

Accepted Answer

A) True 
 B)False

Question 4

What is consumer behavior? Give examples of the types of questions about consumer behavior that marketers research.

Accepted Answer

The answer of What is consumer behavior? Give examples of...

Question 5

Many students in a junior high school wear the same style of shoes to school each day.From the marketing perspective,why are these students conforming to a similar style?

Accepted Answer

The answer of Many students in a junior high school...

Question 6

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.

Accepted Answer

A) alternative evaluation 
B) subliminal 
C) perceptual 
D) innovative 
E) comparative

Question 7

Describe the process of perception and discuss how marketers can influence each component of the perception process.

Accepted Answer

The answer of Describe the process of perception and discuss...

Question 8

A purchase decision made with significant but not extensive effort is classified as ________.

Accepted Answer

A) habitual decision making 
B) extended problem solving 
C) independent heuristic rating 
D) dependent heuristic rating 
E) limited problem solving

Question 9

Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina.He understands he will need to make sure he gets adequate water when he is bike riding.He wants to buy a hydration system.Having gathered a great deal of information,he has decided to compare three systems: Waterbags for Roadies,Supertanker Hydropacks,and Fast Water.Robert is in the ________ stage of his purchase decision.

Accepted Answer

A) problem recognition 
B) evaluation of alternatives 
C) product choice 
D) postpurchase evaluation 
E) information choice

Question 10

________ is an internal state that drives consumers to satisfy needs.

Accepted Answer

A) Motivation 
B) Interpretation 
C) Learning 
D) Affect 
E) Conditioning

Question 11

Leah enjoys designing her own cards at kiosks at Hallmark card shops.Through the use of a computer program,she can select pictures that best communicate her message,and then she can type in her own message.Once her card is printed,she pays for it just as if she purchased it off the rack.In this case,Leah is reacting positively to which situational influence?

Accepted Answer

A) the physical environment 
B) microculture 
C) reference groups 
D) consumerism 
E) time poverty

Question 12

A consumer's age is typically the most reliable predictor of what products will appeal to the consumer.

Accepted Answer

A) True 
 B)False

Question 13

The greater the ________ of a purchase,the higher the consumer's level of involvement will be.

Accepted Answer

A) perceived risk 
B) cognitive dissonance 
C) psychographics 
D) heuristics 
E) targeting

Question 14

________ is the overall rank of people in a society.

Accepted Answer

A) The family life cycle 
B) Mass-class 
C) Subculture 
D) Microculture 
E) Social class

Question 15

A ________ is a set of people a consumer wants to please or imitate.

Accepted Answer

A) culture group 
B) family lifestyle group 
C) perception group 
D) reference group 
E) social class group

Question 16

Singles of any age are more likely to spend money on expensive cars,entertainment,and recreation,while new parents spend money on baby furniture.These purchases reflect the different stages of the ________.

Accepted Answer

A) lifestyle spectrum 
B) personality spectrum 
C) family life cycle 
D) social class hierarchy 
E) self-concept cycle

Question 17

The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles,bath salts,and luxurious towels.

Accepted Answer

A) True 
 B)False

Question 18

________,the doing component of attitudes,involves a consumer's intention to do something,such as the intention to purchase or use a certain product.

Accepted Answer

A) Affect 
B) Cognition 
C) Behavior 
D) Motivation 
E) Personality

Question 19

________ is the step of the decision-making process in which the consumer checks her memory and surveys the environment to identify what options might solve her problem.

Accepted Answer

A) Product evaluation 
B) Behavioral targeting 
C) Problem recognition 
D) Problem screening 
E) Information search

Question 20

Donna wants to buy a new coat.During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

Accepted Answer

A) product evaluation 
B) situational analysis 
C) problem recognition 
D) problem screening 
E) information search

Exam 5: Consumer Behavior: How and Why We Buy

________ are traditionally practiced by many universities each year and include activities such as the engineering students at the University of Missouri at Rolla parading through town with shillelaghs on St.Patrick's Day.

When a customer feels regret after purchasing a product,she is experiencing ________.

The Kyoto Protocol requires multinational companies to assume a position of environmental stewardship.

What is consumer behavior? Give examples of the types of questions about consumer behavior that marketers research.

Many students in a junior high school wear the same style of shoes to school each day.From the marketing perspective,why are these students conforming to a similar style?

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.

Describe the process of perception and discuss how marketers can influence each component of the perception process.

A purchase decision made with significant but not extensive effort is classified as ________.

________ is an internal state that drives consumers to satisfy needs.

A consumer's age is typically the most reliable predictor of what products will appeal to the consumer.

The greater the ________ of a purchase,the higher the consumer's level of involvement will be.

________ is the overall rank of people in a society.

A ________ is a set of people a consumer wants to please or imitate.

Singles of any age are more likely to spend money on expensive cars,entertainment,and recreation,while new parents spend money on baby furniture.These purchases reflect the different stages of the ________.

The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles,bath salts,and luxurious towels.

________,the doing component of attitudes,involves a consumer's intention to do something,such as the intention to purchase or use a certain product.

________ is the step of the decision-making process in which the consumer checks her memory and surveys the environment to identify what options might solve her problem.

Donna wants to buy a new coat.During the ________ stage of her purchase decision she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.