Billy Neighbors Decides to Use a Qualitative Research Technique Called

Multiple Choice

Billy Neighbors decides to use a qualitative research technique called laddering.Which of the following would best describe how laddering could be used by Billy's Pork processing company?

A) determining values important to consumers (i.e. ,good health) ;the routes consumers take to achieve those values (i.e. ,exercise,eating good foods,rest) ;and which specific product attributes (i.e. ,eat white meats) are used as a means of achieving the end desired value (i.e. ,good health)
B) determining product attributes important to consumers (i.e. ,white meats) ;the routes consumers take to achieve those attributes (i.e. ,shopping,reading ads,coupons) ;and which specific product attributes (i.e. ,pork) are used as a means of achieving the end desired value
C) determining bottom rung values important to consumers (i.e. ,food,shelter,clothing) ;the routes consumers take to advance to higher rungs (i.e. ,education,job search,skill training) ;and which specific product attributes (i.e. ,white meats) are used as a means of achieving the highest rung (i.e. ,high self-esteem)
D) determining the step-by-step approach to determining the best method to advertise the product (i.e. ,pork) as a healthy,nutritious food (i.e. ,white meat)
E) None of the above;there is no such qualitative technique.