Multiple Choice
Which of the following qualitative techniques is characterized as a set of probing questions posed one-on-one to a subject by an interviewer so as to gain an idea of what the subject thinks about something or why he or she behaves in a certain way?
A) probing question survey
B) protocol analysis
C) role-playing activity
D) in-depth interview
E) school teacher-probing
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Focus groups should be composed of persons
Q13: Quantitative techniques deal with the "soft side"
Q14: Observation techniques allow researchers to observe rather
Q15: Though they are often used,focus groups are
Q16: Focus group moderators are sometimes called qualitative
Q18: Focus groups should NOT be used when:<br>A)there
Q19: Sue Miller,brand manager for Zippo Cat Foods,wanted
Q20: Billy Neighbors decides to use a qualitative
Q21: Which type of research may begin with
Q22: Nissan Motor Corporation sent a Japanese researcher