Multiple Choice
All of the following statements regarding the training of distributors' salesforces are true EXCEPT:
A) a manufacturer's success often depends on the ability of its resellers' salesforces to represent its products.
B) manufacturers also develop incentive and recognition programs to motivate a reseller's salespeople to sell their products.
C) intermediaries can perform customer contact and selling functions for the producers they represent.
D) both retailers and wholesalers employ and manage their own sales personnel.
E) the resellers; salesforces are often more sophisticated and knowledgeable about the manufacturer's products.
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Which of the following statements regarding billboards
Q39: One advantage of using magazines as an
Q103: One of the disadvantages associated with television
Q115: One disadvantage of using magazines as an
Q207: Program-length (30-minute) advertisements that take an educational
Q223: Suppose the following information: The cost of
Q227: One advantage of using newspapers as an
Q229: Which of the following statements describes a
Q231: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB4420/.jpg" alt=" Figure 15-1B -With
Q389: A promotional tool often used with consumers