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    Exam 9: Market Segmentation, Targeting, and Positioning
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    All of the Following Are Psychographic Segmentation Variables EXCEPT
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All of the Following Are Psychographic Segmentation Variables EXCEPT

Question 215

Question 215

Multiple Choice

All of the following are psychographic segmentation variables EXCEPT:


A) lifestyle
B) needs
C) birth era
D) VALS
E) personality

Correct Answer:

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