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    Marketing Study Set 11
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    Exam 9: Market Segmentation,Targeting,and Positioning
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    Behavioral Segmentation Encompasses
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Behavioral Segmentation Encompasses

Question 12

Question 12

Multiple Choice

Behavioral segmentation encompasses


A) lifestyles and demographics.
B) retailer and wholesaler behaviors.
C) geographic and demographic criteria.
D) product features and user status.
E) demand and supply.

Correct Answer:

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