Multiple Choice
BMW StreetCarver is a skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely should focus on
A) reducing the postpurchase dissatisfaction that may result from purchasing its product.
B) making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C) making appeals directed towards motivational ego needs.
D) explaining the stability and control aspects of the StreetCarver in advertising.
E) creating personality profiles for skateboarders.
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Which of the following statements about the
Q39: Figure 5-1<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB1242/.jpg" alt="Figure 5-1
Q42: A consumer's purchases are often influenced by
Q115: Amanda plans to go for a run
Q144: VALS creates profiles of people based on
Q165: Cognitive dissonance refers to<br>A) feelings of guilt
Q193: College students who wear clothing displaying the
Q196: When Kia Motors offers a 10-year,100,000-mile warranty
Q200: Between classes,many college students stop at conveniently
Q363: The information search stage clarifies the problem