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When Kia Motors Offers a 10-Year,100,000-Mile Warranty for the Kia

Question 196

Multiple Choice

When Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.


A) behavioral learning
B) cognitive learning
C) brand loyalty
D) perceived risk
E) postpurchase dissonance

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