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    Exam 5: Understanding Consumer Behavior
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    Interpreting Information So That It Is Consistent with One's Attitudes
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Interpreting Information So That It Is Consistent with One's Attitudes

Question 353

Question 353

Multiple Choice

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as


A) selective retention.
B) selective comprehension.
C) selective exposure.
D) selective analysis.
E) stimulus discrimination.

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