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    Marketing The Core Study Set 4
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    Exam 4: Understanding Consumer Behavior
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    In the VALS Framework,each Consumer Segment Exhibits Unique Media Preferences
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In the VALS Framework,each Consumer Segment Exhibits Unique Media Preferences

Question 1

Question 1

Multiple Choice

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?


A) Strivers
B) Believers
C) Experiencers
D) Survivors
E) Makers

Correct Answer:

verifed

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