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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    Customer Retention Is Perhaps the Best Measure of Quality-A Service
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Customer Retention Is Perhaps the Best Measure of Quality-A Service

Question 3

Question 3

True/False

Customer retention is perhaps the best measure of quality-a service firm's ability to hang on to its customers depends on how consistently it delivers value to them.

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