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    Marketing Study Set 1
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    Exam 5: Understanding Consumer and Business Buyer Behavior
  5. Question
    ________ Is the Degree to Which an Innovation Fits the Values
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________ Is the Degree to Which an Innovation Fits the Values

Question 6

Question 6

Multiple Choice

________ is the degree to which an innovation fits the values and experiences of potential consumers.


A) Relative advantage
B) Divisibility
C) Complexity
D) Compatibility
E) Communicability

Correct Answer:

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