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    Exam 5: Understanding Consumer and Business Buyer Behavior
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    ________ Are Tradition-Bound, Suspicious of Changes, and Adopt an Innovation
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________ Are Tradition-Bound, Suspicious of Changes, and Adopt an Innovation

Question 1

Question 1

Multiple Choice

________ are tradition-bound, suspicious of changes, and adopt an innovation only when it has become something of a tradition itself.


A) Latent innovators
B) Early adopters
C) Early mainstream adopters
D) Lagging adopters
E) Late mainstream adopters

Correct Answer:

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