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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
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    A(n) ________ Need Is One That the Consumer Is Reluctant
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A(n) ________ Need Is One That the Consumer Is Reluctant

Question 133

Question 133

Multiple Choice

A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.


A) secondary
B) unstated
C) delight
D) secret
E) stated

Correct Answer:

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