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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Terms Describes the Practice of Retailers
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Which of the Following Terms Describes the Practice of Retailers

Question 42

Question 42

Multiple Choice

Which of the following terms describes the practice of retailers purchasing a greater quantity during a sales promotion period than they can immediately sell?


A) diverting
B) panic buying
C) straight rebuy
D) buyout
E) forward buying

Correct Answer:

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