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    Business
  3. Study Set
    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
  5. Question
    Additional Costs Beyond the Cost of Specific Promotions Include the Risk
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Additional Costs Beyond the Cost of Specific Promotions Include the Risk

Question 61

Question 61

True/False

Additional costs beyond the cost of specific promotions include the risk that promotions might decrease long-run brand loyalty.

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