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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Explain How the Message Source Affects Consumers' Perceptions of the Message
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Explain How the Message Source Affects Consumers' Perceptions of the Message

Question 130

Question 130

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Explain how the message source affects consumers' perceptions of the message.

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The message source will affect how the c...

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