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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
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    Which of the Following Promotional Tools Is the Most Effective
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Which of the Following Promotional Tools Is the Most Effective

Question 160

Question 160

Multiple Choice

Which of the following promotional tools is the most effective in building up buyers' preferences, convictions, and actions?


A) mass-market advertising
B) sales promotion
C) segmented advertising
D) personal selling
E) public relations

Correct Answer:

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