Multiple Choice
Mike's Bike Shop has a new print advertisement appearing in the local newspaper.Readers will notice which of the following first in the advertisement?
A) headline
B) illustration
C) copy
D) sub-headlines
E) colour
Correct Answer:

Verified
Correct Answer:
Verified
Q13: Marketers can choose from two basic promotion
Q86: Compare and contrast advertising and public relations.
Q87: The process of making a brand an
Q88: Advertising has some shortcomings.What is NOT one
Q89: Advertisers should regularly evaluate two types of
Q90: Public relations typically captures only a small
Q92: Coupons,contests,cents-off deals and premiums are all examples
Q94: _ is the message execution style that
Q95: The percentage-of-sales method of setting an advertising
Q96: _ is the company's most expensive promotion