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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    Mike's Bike Shop Has a New Print Advertisement Appearing in the Local
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Mike's Bike Shop Has a New Print Advertisement Appearing in the Local

Question 91

Question 91

Multiple Choice

Mike's Bike Shop has a new print advertisement appearing in the local newspaper.Readers will notice which of the following first in the advertisement?


A) headline
B) illustration
C) copy
D) sub-headlines
E) colour

Correct Answer:

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