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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    ________ Is the Message Execution Style That Depicts One or More
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________ Is the Message Execution Style That Depicts One or More

Question 94

Question 94

Multiple Choice

________ is the message execution style that depicts one or more typical people using the product in a normal setting.


A) Lifestyle
B) Fantasy
C) Slice of life
D) Personality symbol
E) Testimonial evidence

Correct Answer:

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