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A Small Business Operator Attempts to Deliver Customer Satisfaction Every

Question 2

Multiple Choice

A small business operator attempts to deliver customer satisfaction every day in his home entertainment installation business.The key to this goal is to match the customer-perceived performance of his products and their installation with the ________.


A) company-perceived performance
B) customer values
C) customer expectations
D) relationship levels
E) company expectations

Correct Answer:

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