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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    A Company with Many Low-Margin Customers May Seek to Develop
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A Company with Many Low-Margin Customers May Seek to Develop

Question 55

Question 55

True/False

A company with many low-margin customers may seek to develop basic relationships with customers while companies operating in markets with few customers and high margins want to create full partnerships with key customers.

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