Each Year Representatives of College Activities Boards Throughout the United

Multiple Choice

Each year representatives of college activities boards throughout the United States gather at regional National Association of College Activities (NACA) conventions to listen,talk to and hire acts for the upcoming school year.Auburn Moon,a talent agency from Philadelphia,is one of the vendors at the NACA conventions.The owner of this agency offers attendees at the conventions a free download of two or three songs by each of the acts she represents.Students can listen to the songs at their leisure and share the music with other decision makers on campus.With the free downloads,Auburn Moon is _____ about its entertainers.

A) Motivating its customers
B) Positioning its customers
C) Managing the customer mix
D) Defining its customers' jobs
E) Educating its customers