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Katherine Is Developing a Forecast for Her Company's Next Year's

Question 9

Multiple Choice

Katherine is developing a forecast for her company's next year's sales of an organic fertilizer to retail gardening nurseries.She is assembling the sales estimates for her company's product by adding together the territory estimates provided by her salespeople.She is engaging in _____ forecasting.


A) cumulative
B) geographic
C) gross margin quota
D) profit quota
E) bottom-up

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