Jeff Is an Experienced Salesperson in a Firm That Manufactures

Multiple Choice

Jeff is an experienced salesperson in a firm that manufactures agricultural equipment.His goal is to sell five tractors to farmers in a particular village.He is willing to accept orders for two tractors if the farmers are first willing to make a small payment of 10 percent on the cost of the tractor.Jeff would ideally like to sell more than 15 tractors and develop a long-term relationship with these customers.Nevertheless,he accepts the order for two tractors.This sales call objective,where Jeff is willing to adjust his actual goal,is most likely an example of his _____ call objective.

A) minimum
B) optimistic
C) primary
D) actual
E) unrealistic