According to Kumkale and Albarracin (2004)and Pratkanis Et Al

Multiple Choice

According to Kumkale and Albarracin (2004) and Pratkanis et al.(1988) ,the credibility of a noncredible person may increase over time if people remember his or her message better than the reason for discounting it.This is known as:

A) the sleeper effect.
B) the authority effect.
C) the primacy effect.
D) the recency effect.