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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    A(n)represents Consumers' Perceptions and Feelings About a Product and Its
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A(n)represents Consumers' Perceptions and Feelings About a Product and Its

Question 14

Question 14

Multiple Choice

A(n) represents consumers' perceptions and feelings about a product and its performance.


A) experience
B) service
C) product line
D) attribute
E) brand

Correct Answer:

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