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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Jolene Enterprises Mass Produces an All- Purpose Floor Cleaner,mass Distributes
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Jolene Enterprises Mass Produces an All- Purpose Floor Cleaner,mass Distributes

Question 26

Question 26

Multiple Choice

Jolene Enterprises mass produces an all- purpose floor cleaner,mass distributes it and mass promotes it.This firm uses _ marketing.


A) segmented
B) mass customization
C) differentiated
D) nontraditional
E) undifferentiated

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