Multiple Choice
Successful niche marketing is most dependent on a firm's and its .
A) promotions strategy;services
B) individual relationships with customers;positioning
C) greater knowledge of customers' needs;special reputation
D) competitive advantage in comparison to mass- market companies;affordable pricing
E) superior products;value network partners
Correct Answer:
Verified
Correct Answer:
Verified
Q23: At a recent marketing seminar,the featured speaker
Q24: tailors brands and promotions to the needs
Q25: When competitors use differentiated or concentrated marketing,marketing
Q26: Jolene Enterprises mass produces an all- purpose
Q27: P&G sells six brands of laundry detergent
Q29: Which positioning strategy offers consumers a "good
Q30: Which of the listed choices is NOT
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Q33: When a company identifies the parts of