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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Which Positioning Strategy Offers Consumers a "Good Deal" by Offering
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Which Positioning Strategy Offers Consumers a "Good Deal" by Offering

Question 29

Question 29

Multiple Choice

Which positioning strategy offers consumers a "good deal" by offering equivalent- quality products or services at a lower price?


A) more- for- the- same
B) all- or- nothing
C) more- for- less
D) less- for- much- less
E) same- for- less

Correct Answer:

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