Multiple Choice
An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of .
A) product mixes
B) marketing mixes
C) market positions
D) market segments
E) mass markets
Correct Answer:

Verified
Correct Answer:
Verified
Q26: Jolene Enterprises mass produces an all- purpose
Q27: P&G sells six brands of laundry detergent
Q28: Successful niche marketing is most dependent on
Q29: Which positioning strategy offers consumers a "good
Q30: Which of the listed choices is NOT
Q32: For simplicity's sake,most marketers generally limit their
Q33: When a company identifies the parts of
Q34: Which type of statement first indicates the
Q35: Which type of segmentation centers on the
Q36: Compare and contrast four major segmenting strategies.