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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Which of the Following Marketing Management Concepts Is Most Likely
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Which of the Following Marketing Management Concepts Is Most Likely

Question 17

Question 17

Multiple Choice

Which of the following marketing management concepts is most likely to lead to marketing myopia?


A) societal marketing
B) product
C) customer- driving marketing
D) customer- driven marketing
E) marketing

Correct Answer:

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