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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    The Art and Science of Choosing Target Markets and Building
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The Art and Science of Choosing Target Markets and Building

Question 18

Question 18

Multiple Choice

The art and science of choosing target markets and building profitable relationships with them is called .


A) positioning
B) selling
C) marketing management
D) differentiation
E) segmentation

Correct Answer:

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