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    Exam 8: Product I: Innovation and New Product Development
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    When Consumers Need A(n) ________, Price and Product Quality May
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When Consumers Need A(n) ________, Price and Product Quality May

Question 140

Question 140

Multiple Choice

When consumers need a(n) ________, price and product quality may be irrelevant to the purchase decision.


A) emergency product
B) staple product
C) impulse product
D) shopping product
E) unsought product

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