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    Marketing Real People Real Choices
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    Exam 8: Product I: Innovation and New Product Development
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    When Marketers Estimate a New Product's Commercial Success, They Are
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When Marketers Estimate a New Product's Commercial Success, They Are

Question 139

Question 139

True/False

When marketers estimate a new product's commercial success, they are interested in predicting whether it is technologically feasible to build the new product.

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