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    Exam 5: Business-Level Strategy
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    The Production of More Product Variety Without a Large Cost
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The Production of More Product Variety Without a Large Cost

Question 73

Question 73

Multiple Choice

The production of more product variety without a large cost penalty is known as:


A) market concentration.
B) market segmentation.
C) focus differentiation.
D) mass production.
E) mass customization.

Correct Answer:

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