Question 1

JIT systems are not popular in international distribution due to lower inventory costs.

Accepted Answer

A) True 
 B)False  False

Question 2

The expenditure incurred in maintaining a channel once it is established is referred to as:

Accepted Answer

A)  continuity.
B)  cost.
C)  cash flow.
D)  net present pricing. B

Question 3

The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions and, in any case, channel design refers to the length and width of the channel employed.

Accepted Answer

A) True 
 B)False  True

Question 4

Some loss of control over the marketing of the firm's products comes from:

Accepted Answer

A)  the use of intermediaries.
B)  a short channel.
C)  an over-taut relationship between marketer and intermediaries.
D)  an intermediate channel.

Question 5

What is your opinion about future innovative approaches to international distribution?

Accepted Answer

The answer of What is your opinion about future innovative...

Question 6

The easiest approach for the firm seeking intermediaries is to consult trade directories.

Accepted Answer

A) True 
 B)False

Question 7

Because only a few products are sold directly to ultimate users, an international marketer has to decide on alternative ways to move products to chosen markets.

Accepted Answer

A) True 
 B)False

Question 8

What are the three different approaches for coverage that are available to the international marketer?

Accepted Answer

The answer of What are the three different approaches for...

Question 9

The 'trade-off' concept in international logistics is based on the notion that material flow activities can be considered only in the context of their interaction.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not considered a channel?

Accepted Answer

A)  Direct from producer to consumer
B)  Multi-level
C)  Business-to-business.
D)  Trade-off

Question 11

The importance of structuring channel relationship is further compounded by the fact that the channel decision is the most long-term of the marketing mix decisions in that, once changed, it cannot easily be dissolved.

Accepted Answer

A) True 
 B)False

Question 12

According to the textbook, globalisation in the distribution function is taking place in two significant ways.Distribution formats are crossing borders, especially to newly emerging markets.The second trend is:

Accepted Answer

A)  that intensive and selective coverage both call for longer channels using different types of intermediaries.
B)  the globalisation of consumers themselves, either independently or through strategic alliances.
C)  the globalisation of retailers themselves, either independently or through strategic alliances.
D)  the globalisation of intermediaries themselves, either independently or through strategic alliances.

Question 13

According to the textbook, six sectors are forecast to lead the way in business-to-business online transactions.Which of the following is not in the six sectors?

Accepted Answer

A)  Retail
B)  Shipping
C)  Technological products
D)  Online marketing

Question 14

The distributor's existing product lines should be analysed along four dimensions.Which of the following is not one of the four dimensions?

Accepted Answer

A)  Competitiveness
B)  Compatibility
C)  Complementary nature
D)  Brand assets.

Question 15

Which of the following is correct about sources of finding intermediaries?

Accepted Answer

A)  The hardest approach for the firm seeking intermediaries is to consult trade directories.
B)  Austrade provides tailor-made services that assist firms in identifying suitable representatives abroad.
C)  Marketers should not use their websites to attract international distributors and agents as ideally they should be more proactive.
D)  None of the above

Question 16

Which of the following is incorrect? Retailers in Japan:

Accepted Answer

A)  demand more from manufacturers and wholesalers than do other retailers.
B)  expect wholesalers to build close relationships with their consumers.
C)  expect returns of merchandise to be fully accepted even if there is no reason other than lack of sales.
D)  expect significant amounts of financing and frequent delivery of products.

Question 17

The term 'distribution culture' means:

Accepted Answer

A)  the language and business methods used in the supply channel.
B)  the language, use of symbols and acceptable behaviour of channel members.
C)  that industries tend to cluster geographically.
D)  existing channel structures.

Question 18

Channels used by competitors may be the only product distribution system that is accepted by the trade and consumers.In this case:

Accepted Answer

A)  the international marketer may not be able to manipulate the distribution variable.
B)  the international marketer may need to choose a partner capable of developing markets rather than one who has existing contracts.
C)  developing a new distribution system is known as the 'green fields' scenario.
D)  the international marketer may not be able to manipulate the distribution variable and the international marketer may need to choose a partner capable of developing markets rather than one who has existing contracts.

Question 19

Locating a warehouse near the customer may reduce the cost of transportation.This is an example of what type of concept?

Accepted Answer

A)  Total cost concept
B)  Profit maximisation concept
C)  Cost-based concept
D)  Trade-off concept

Question 20

Elaborate on the recommended logistic optimisation method.

Accepted Answer

The answer of Elaborate on the recommended logistic optimisation method....

Exam 8: Channels of distribution and logistics

JIT systems are not popular in international distribution due to lower inventory costs.

The expenditure incurred in maintaining a channel once it is established is referred to as:

The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions and, in any case, channel design refers to the length and width of the channel employed.

Some loss of control over the marketing of the firm's products comes from:

What is your opinion about future innovative approaches to international distribution?

The easiest approach for the firm seeking intermediaries is to consult trade directories.

Because only a few products are sold directly to ultimate users, an international marketer has to decide on alternative ways to move products to chosen markets.

What are the three different approaches for coverage that are available to the international marketer?

The 'trade-off' concept in international logistics is based on the notion that material flow activities can be considered only in the context of their interaction.

Which of the following is not considered a channel?

The importance of structuring channel relationship is further compounded by the fact that the channel decision is the most long-term of the marketing mix decisions in that, once changed, it cannot easily be dissolved.

According to the textbook, globalisation in the distribution function is taking place in two significant ways.Distribution formats are crossing borders, especially to newly emerging markets.The second trend is:

According to the textbook, six sectors are forecast to lead the way in business-to-business online transactions.Which of the following is not in the six sectors?

The distributor's existing product lines should be analysed along four dimensions.Which of the following is not one of the four dimensions?

Which of the following is correct about sources of finding intermediaries?

Which of the following is incorrect? Retailers in Japan:

The term 'distribution culture' means:

Channels used by competitors may be the only product distribution system that is accepted by the trade and consumers.In this case:

Locating a warehouse near the customer may reduce the cost of transportation.This is an example of what type of concept?

Elaborate on the recommended logistic optimisation method.