Which of the Following Is an Incorrect Statement About Manufacturers

Multiple Choice

Which of the following is an incorrect statement about manufacturers and producers choosing a two-level channel structure?

A) They use a six-phase process in channel design.
B) They do not have to worry about selection of channel members.
C) It is not necessary to allocate any distribution tasks to intermediaries.
D) They do not have to make selection decisions.
E) They need to develop specific criteria to evaluate channel members.