Multiple Choice
Trade shows and conventions:
A) Are generally the most important sources for finding new channel members.
B) Are typically a waste of time when it comes to finding prospective channel members.
C) Are useful for finding channel members only in consumer goods industries.
D) Are generally useful sources for finding new channel members.
E) Have greatly declined as a source for finding new channel members.
Correct Answer:

Verified
Correct Answer:
Verified
Q13: A prospective channel member's ability to blanket
Q14: Selecting channel members with market coverage overlap
Q15: Trade sources used for finding prospective channel
Q16: Which of the following is an incorrect
Q17: A prospective wholesaler channel member's sales strength
Q19: Which of the following statements is a
Q20: The list of selection criteria offered by
Q21: The trade magazine advertisement for Snyder's pretzel
Q22: As a general rule,the greater the intensity
Q23: The best way for the manufacturer to