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Which of the Following Statements Is a False Statement About

Question 19

Multiple Choice

Which of the following statements is a false statement about Hlavacek and McCuistion's channel member selection criteria for technical product sold in industrial markets?


A) Manufacturers should select distributors who carry a rather small array of products.
B) Financial capacity should not be overemphasized; sometimes less well-financed distributors are "hungrier".
C) Aggressiveness of the distributor always is a vital criterion.
D) A distributor that is a "small business" will be able to focus more attention on specific products.
E) A channel member's market coverage should be a criterion.

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